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Charitable donations remain under pressure
We are all only too well aware of the difficulties in the economy that continue to create a challenging environment and our latest tracking results suggest that on-going pressure on charitable...
View ArticleSmall is beautiful
In the Editorial column of the May 2011 issue of Research magazine, Editor Brian Tarran summarised that research buyers are expecting more from their market research agencies than they have done in...
View ArticleNudge, nudge ...
The emphasis of the Government is towards the 'nudge', persuading rather than telling people to change their behaviour. A report published by the House of Lords Science and Technology Select Committee...
View ArticleThe challenge of social norms
Nudging behavioural change can be achieved through a number of methods: information provision; changes to the physical environment; changing the default options and application of social norms. The...
View ArticleJoined up thinking
The vastness that is the organisation of the NHS inevitably leads to great specialisation, presenting major challenges to co-ordinate effort. I was pleased to see moves to bring together thinking and...
View ArticleInterpreting data: a cautionary tale
A recent inquiry prompted me to take a closer look at the General Lifestyle Survey, something I have not done for some time. This raised a number of issues regarding this widely used data source and...
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The changing face of TV viewing
One of the biggest impacts on our TV viewing habits is the emergence of video-on-demand (VOD) services, opening up viewing options for both how and when we consume our content. This is a selection of...
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Extending the brand
With just under 4 million members, the National Trust is a familiar name that has a long history. The National Trust brand is synonymous with heritage and quality and offers potential for development...
View ArticleFood and grocery shopping – consumer choice and fragmentation
As part of NEMS ongoing development programme, a study into the use of multiple stores for household’s main food and grocery shopping trips was undertaken. This was specifically to quantify the...
View ArticleLoyalty cards: usage and consumer segmentation
The customer loyalty programme has grown over recent decades as technology has made them more practical to implement. These schemes can now be found throughout consumer markets.Our latest research...
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